What is private load and why it is restricted

Hello,
I got my card yesterday in pakistan after activation i tried to load card through my visa debit card for online purchases but i could not load the amount and saw a message "private load is not allowed on this card"
The basic reason to have payoneer card is to shopping online
may you help me how can load my payoneer card from pakistan
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Romi
Community Manager at Payoneer
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