New Android app requests access to GPS location

Dear developers,
Fresh (20 May 2015) upgrade of the application on Google play has very short Changelog: like "Just bugfix"
But when I try to upgrade it requests the NEW permission: access to Location (GPS and network-based)
Could you, please, explain what is it for?
Do you want to follow customers?
Fresh (20 May 2015) upgrade of the application on Google play has very short Changelog: like "Just bugfix"
But when I try to upgrade it requests the NEW permission: access to Location (GPS and network-based)
Could you, please, explain what is it for?
Do you want to follow customers?
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