Broad or Narrow? How o Determine Your Affiliate Marketing Strategy
A broad site covers a lot of e-commerce ground and gives you access to a larger potential marketplace as an affiliate marketer. However, a niche approach enables you to build expertise and specialization in a concentrated set of product categories.
Before launching your business or making a business plan change, consider the following pros and cons with each strategy in affiliate marketing, and choose the approach that makes the most sense for you.